If you are an innovator or an entrepreneur, you may need a certain level of science, technology, engineering, and math -- but if you really want to know how to innovate, you need to know how to write poetry, according to Daniel W. Rasmus in his recent Fast Company article, How Innovation is More Science than Poetry.
When you learn how to write poetry, you learn that details matter, design is critical, that you need to understand the market, that structure informs, that you need to cut ruthlessly, that you need to seek collaborative criticism religiously, that you must actively explore the unknown, to observe the world with all your senses, to take copious and nonlinear notes, that you have to realize that what you end up with may not be what you intended, and that endings make all the difference.
If that sounds like what any entrepreneur should do, it's because it is -- whether that entrepreneur is in the catallaxy or the literary order.
Thanks Troy! Any chance you could edit the link to include a reference to the author, the publisher and the title of the piece? like replacing the current link with
ReplyDeletehow to write poetry, according to Daniel W. Rasmus in his recent Fast Company article, How Innovation is More Science than Poetry.
Appreciate it!
No problem. Should have done that in the first place.
ReplyDeleteBrillian analogy, Troy.
DeleteIf only it were mine!
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