it is always possible for some members of society to influence their cultural profoundly. Historically the most influential avenue for the shaping of values has been through "popular culture," the stories, poetry, theatre, and so forth by which fundamental values are imparted. (Don Lavoie and Emily Chamlee-Wright, "Culture and Enterprise," 80)
Lavoie and Chamlee-Wright argue that since culture underlies our other social structures, including the economy, if one is going to have a real impact on the kind of economy we have, one should be writing the culture's stories, poetry, plays, songs, etc. If we leave it to others, we should not be surprised at the outcome. This is a way in which we must take culture seriously.